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Twitter guide for businesses

Started by Ken Burbary · 6 months ago

I just came across this great presentation by Chris Wilson, Designer/Marketing Strategist at Hester Designs. In it, he succinctly describes the critical steps businesses should take if they are considering establishing a Twitter presence and engaging with the community.


And as Amber Na ... Continue reading »

3 comments

  • Amber Naslund

    7 months ago

    Hey Ken - thanks for the shoutout. Twitter is still NOT a mainstream business tool and as much as I'm an evangelist for it's uses in business, it's not for everyone. And it's much more important that a business adopt whatever tools work for them and, more importantly, their customers. It's about establishing the underlying philosophy for social media in the first place - better, more open communication, lasting relationships with customers, brand loyalty and a human face to the logo. If you embrace those tenets, the tools you use are completely secondary.

    Thanks for sharing the presentation!
    reply
  • Adam Needles

    7 months ago

    Just a tought about whether Twitter is mainstream or not:

    Just counted 29 different articles mentioning Twitter in the WSJ since September, including one that headlines, "Twitter Goes Mainstream."

    I think it may actually be the most innovative tool for garnering customer insights and engaging brand communities in a two-way dialogue in the social media universe. And paired with a blog, it is an incredible way to improve customer-brand dialogue (and co-creation).

    <abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
    reply
  • Mark

    5 months ago

    plus one
    I added your blog to a bookmark!
    the post Excellent but your design no correctly displayed on my mozile and badly read . But I suppose that I have temporary problems with the Internet. please Write more. but I will try to build system and i will be happy to read more.
    reply

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