DISQUS

Web Business by Ken Burbary: You are a Celebrity | Web Business by Ken Burbary

  • Brandon Chesnutt · 1 year ago
    Ken,

    Great observations on a very hot topic. It's funny (and scary) to think that virtually any real life action can now be "indexed" online. And these little public oops! reflect poorly not only on an individual, but also on their company. The line between the personal and the professional brand has pretty much disappeared thanks to social media and Web.

    Actually, this reminds me of something Scott Monty mentioned during his presentation at Brand Camp this past September.

    "It used to be, 'What happens in Vegas, stays in Vegas.' Now, it's 'What happens in Vegas, stays on Google.'"

    <abbr>Brandon Chesnutt’s last blog post..bchesnutt: Heading out to pick up The Dark Knight on Bluray and then finish up my marketing final. I can't wait to finish this MBA.</abbr>
  • David Benjamin · 1 year ago
    I like the litmus test example. Too often I find that people portray themselves in a light they probably shouldn't if they care about their personal branding. Whether it's your profile on one of the many professional networking sites or tweeting nonsense all day long, like it or not people are developing opinions about you.

    I am always doing my due dilligence to learn about a person or company and with the increasing popularity of social media/networking, so are many others.

    Think before you talk is a commonly used phrase. Now it's profread, share with others before you post.
  • Jim Amos · 1 year ago
    All good advice. And that final pic is priceless, outlines the issue perfectly lol

    I suppose the ultimate aim might be to become a positive celeb eg seth godin/gary vee as opposed to the next paris hilton eg infamous. Either that, or just lay low!
  • Ken Burbary · 1 year ago
    Thanks for all the comments guys!

    @Brandon - That's a great quote by Scott Monty.

    @David - Good point, it is the natural evolution of think before you talk.

    @Jim - Like David Armano says, the point is to become Brand U - http://www.slideshare.net/darmano/brand-u0-pres...
  • Hubert Sawyers IIi · 1 year ago
    I must say that the internet is not as fun as it used to be. Now folks have to be accountable for their trash talk. They can no longer hide behind fake pseudonyms and lame avatars. I'm going to miss it.

    I have been counseling a friend of mine who has been on an angry rampage on Facebook. I have been trying to make him understand that all the efforts he put into building his network is slowly being unraveled. Apparently he is mad that "they don't seem to pay attention to [him]." My note to him was they are probably paying attention now. It's the way things are.

    If anything, the internet has made me a much more honest and transparent individual. I am not perfect, but I'm a decent person. It makes sense to be careful wherever you are, so I just stick to being mindful of that.